Hamilton Families is San Francisco’s leading services provider for homeless families. Among many other services, they provide safe shelter, meals, social services, etc with an emphasis on children’s welfare. Each year, they do a “Sponsor a Mom” campaign for Mother’s Day that includes a day of pampering for one lucky mom that includes hair, makeup and professional photoshoot. This special attention leaves a very uplifting and positive impact not only on the mother but also their families.
This year, I was given the opportunity to design their Mother’s Day Campaign. Although the look is different from their typical branding, the photo treatment and colors are consistent with the overall style and brand of the organization to assure cohesiveness.