Creating a Brand Experience
The Alexandria District for Science & Technology is a best-in-class, flagship campus collaborative environment, located in the heart of the Bay Area’s innovation economy.
This is a substantial commercial project that requires a distinct sub-brand design. As the leader of design and branding for the San Francisco Bay Area region, which encompasses a market capitalization exceeding $32 billion and includes companies in the S&P 500, my responsibility was to develop a brand identity that incorporates the sophisticated and pristine visual style of the parent brand while also highlighting the convergence of science and technology expected to occur on this campus. I spearheaded the design direction and orchestrated the creation of the brand, marketing campaigns, ranging from the website, promotional materials, and branded merchandise, to the environmental graphics within the marketing center.