Select Page

Creating a Brand Experience

The Alexandria District for Science & Technology is a best-in-class, flagship campus collaborative environment, located in the heart of the Bay Area’s innovation economy.

District Logo

This is a substantial commercial project that requires a distinct sub-brand design. As the leader of design and branding for the San Francisco Bay Area region, which encompasses a market capitalization exceeding $32 billion and includes companies in the S&P 500, my responsibility was to develop a brand identity that incorporates the sophisticated and pristine visual style of the parent brand while also highlighting the convergence of science and technology expected to occur on this campus. I spearheaded the design direction and orchestrated the creation of the brand, marketing campaigns, ranging from the website, promotional materials, and branded merchandise, to the environmental graphics within the marketing center.

District Website
Amenities Brochure Cover
Amenities Brochure Pages
District Marketing Collateral