BUILDING A BRAND EXPERIENCE
Parsley is an online platform dedicated to social curation, providing users with the tools to seamlessly plan and organize events.
Transforming the founder’s vision into a tangible reality, I took on the mission to bring to life a platform tailored for entertainment enthusiasts. Our goal was to establish a vibrant community where members could seamlessly engage in creating, organizing, sharing, and drawing inspiration from one another. Upon joining, I discovered the foundation of the site had been laid, but it lacked the user-friendly and interactive features envisioned by the founder. Through a strategic redesign of the site’s architecture and a reimagination of the user experience, I successfully crafted a robust platform. This revamped space now empowers users to personalize their experience, foster creativity, and engage with fellow community members. Additionally, I spearheaded the development of the visual brand and orchestrated compelling marketing and social media campaigns.